Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla) in order to maximize their website results and their visitors experience on the website. We have done this primarily by teaching classes (both formal classes and onsite training) as well as providing a “how to” support role to ensure that the client not only has a great looking and functioning website but the content is easily updated with fresh, up to date and relevant information. This is not only great for website visitors and but also great for Google. Your content on your website determines your search engine and keyword positioning and this determines how many prospects you are reaching (Google is all about the prospect!).
If you are like me, in the last 24 months or so you most likely have started using your mobile phone more and more for browsing the Internet. Larger mobile screens, voice recognition software, and better wi-fi access are just a few of the advances that have made this possible.
Over the last few months, Bear Web Design has been working on a new responsive designed website to launch for the 2013 Wilson County Fair. A responsive website is a website that is mobile, tablet, laptop and desktop friendly and provides an optimum user experience based on the device with which the website is being used.
This week I presented Google+ to a lunch and learn session for the Mt. Juliet Chamber of Commerce. Google+ (pronounced and sometimes written as Google Plus or G+) is Google’s social media network. I spent quite a bit of time preparing for the presentation as I have only been using Google + for the last 3 months or so and I was curious about what level of interest there was going to be. Based on the lively group with many questions, comments, and feedback from my presentation, it is apparent that people are definitely starting to focus on Google’s social media network.
What is Responsive Website Design?
2013 has been declared the year of Responsive Design in many web circles. If you haven’t heard of Responsive Design yet, you will soon. The reason it was created (and is snowballing in popularity) is because of the need to optimize websites on different devices -- mobile, tablet, laptop & desktop -- with the growth of the mobile and tablet markets being the driving force for Responsive Design.
With the improved usability of websites over the last 24-36 months (Content Management Systems in particular) and the integration of Social Media with websites, it has become apparent that education is becoming a key to having a successful website.
I was updating our support ticket system tonight and I noticed we had 4 clients who were migrating from their old e-mail accounts to Google Business Apps. This seems to have become a common occurrence for many of our clients in 2012. We also took the plunge to use Google Business Apps in early 2012 and like many of our clients we are very happy with the move.
Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client.
The key to the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples. Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting. Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.
Over the last few years I have really become very aware of the important connection between a website owner and their website. The arrival of Content Management Systems has provided website owners with the opportunity to update their websites directly and in my opinion (and most importantly) allows the website owner to be an active participant in the process.
At the start of 2012 we were requested by a client to change their Online Store login requirement from “Username” to “e-mail” so that it would be easier for the client to be able to sign in (or reset their password) without having to remember their username (no one ever forgets their e-mail!).
Most likely no matter what your interest in Social media you would have heard of the recent purchase of Instagram by Facebook. I suspect the biggest reason we all heard about it was the actual buying price – one billion dollars (Somehow I could imagine Dr. Evil stating that price!).
Recently I had a prospect ask me to focus (almost exclusively) on improving their Google Search Engine positioning based on key words and phrases. The belief of the prospect was that you can manipulate results on Google easily and quickly and that regardless of your website (and its design) this methodology (known as Search Engine Optimization) could be implemented very easily.
As we enter a new year and many of our clients are reviewing their websites and marketing plans for 2012 I have found myself repeating this line above in both client and prospect meetings:
It is not “Intent” it is “Content” that Google Ranks your website on.