Over the last few years I have really become very aware of the important connection between a website owner and their website. The arrival of Content Management Systems has provided website owners with the opportunity to update their websites directly and in my opinion (and most importantly) allows the website owner to be an active participant in the process.
Various industry based bloggers invited by the Mt. Juliet Chamber of Commerce to blog on their website.
There is much said these days about paying very close attention to your competition and about not paying such close attention. It seems like every other day some marketing guru gets up and makes some bold proclamation either way and the average business person who just wants to stay competitive in the first place is left in a quandary as to “what to do.” I myself ascribe to the common sense theory. Here’s the first point of view:
At the start of 2012 we were requested by a client to change their Online Store login requirement from “Username” to “e-mail” so that it would be easier for the client to be able to sign in (or reset their password) without having to remember their username (no one ever forgets their e-mail!).
Herding cats - picture that scenario in your mind and think about what a difficult task that would be if that were your job. Cats are independent, try to be in control of the situation at all times, and definitely don't like to be told what to do! Managing people can be equally as challenging. Substitute the word "people" for "cats" as you practice the following Ten Tips, and you'll be well on your way to successful people management while maintaining your sanity, a sense of humor, and perhaps a shred of your dignity.
Most likely no matter what your interest in Social media you would have heard of the recent purchase of Instagram by Facebook. I suspect the biggest reason we all heard about it was the actual buying price – one billion dollars (Somehow I could imagine Dr. Evil stating that price!).
I had a conversation with a client recently that made me stop and think about my own performance and attitude. Our conversation centered on why some people seem so much more successful than others, and it seems as if a few simple character traits contribute to our overall success:
Mark Twain said “There are lies, damned lies, and statistics.” I heard another version of that the other day which stated that 97.3%...no wait, 87.4%...of all statistics are made up on the spot! So, according to Dave Crenshaw in his book titled, “The Myth of Multitasking,” the 21st century version of Mark Twain’s quote is, “There are lies, damned lies, and multitasking.”
Recently I had a prospect ask me to focus (almost exclusively) on improving their Google Search Engine positioning based on key words and phrases. The belief of the prospect was that you can manipulate results on Google easily and quickly and that regardless of your website (and its design) this methodology (known as Search Engine Optimization) could be implemented very easily.
As we enter a new year and many of our clients are reviewing their websites and marketing plans for 2012 I have found myself repeating this line above in both client and prospect meetings:
It is not “Intent” it is “Content” that Google Ranks your website on.