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Blog authored by Business Coach Gary Soloway
3 minutes reading time (696 words)

“Change Your Vision, Change Your Life”

Have you ever heard the axiom, "no matter where you go, there you are?" The same is true for the life we have created. We are where we are, based on the decisions we have made, the people we have chosen to associate with, and the sum total of our five closest friends. Interesting formula isn't it? Is it time to make some new friends? In the wise words of Ricky Ricardo, "you got some splainin' to do Lucy!" It's time to stop the blamin' and complainin' and accept the fact that the buck stops here, right now, with you. It's not what happens to you that matters, it's what you do about it. Stuff will happen. Work on building your character and your resolve and stop looking for reasons to justify your particular situation.

It was Henry Ford who said, "Whether you think you can or can't, either way you're right." Success in business is about accountability, responsibility, and ownership. If you don't have a mentor or coach, find one, preferably someone you admire and respect, who has owned a business, and who has faced and conquered the same challenges. When I am faced with a challenge or a difficult situation I like to ask, "What would my mentor do or how would they handle this?” It's time to start thinking like a "glass half full" person rather than a "glass half empty" one. Misery has enough company and it doesn't need to live in yours.

So what's this got to do with your vision? I'm glad you asked. I have had clients say they struggle with their vision and the future of their business. They say business is complicated, attracting clients is difficult, marketing is confusing, keeping customers is happy is a mystery, and making a good profit is doubtful. In general, they are not having any fun. If any of this resonates for you, it's a good time to stop, grab a pen, and answer a few questions.

At the top of your list, answer this:

Why did I get into business in the first place? In other words, what void in the marketplace did I hope to fill with my product or service? How was I going to do it better, faster, or more reliably than anyone else? What pain was I going to alleviate from my customers life that would have them choose me? What pleasure was I going to provide better than anyone else? What don't people like about buying in my industry in general and how could I demonstrate that I am different from the rest?

You see, your business status right now is the vision you hold. The skills you possess, the level of knowledge you have, the competencies you have developed, all are part of the picture called our vision. Unless you learn new skills, acquire more knowledge and practice, and learn to become more competent, your business will look very much the same in the future. Business does not remain static, why should you?

Take some time right now and describe your business five years from now. Write as if it is in the present and you have accomplished your goals and dreams. Think outside the box, bigger than you think is possible right now. Be idealistic, positive and inspiring, even challenging. Now take stock of what you know and what you don't know or understand. What skills, knowledge and competencies do you have to master to fulfill this vision you have now written about? Sometimes when a client does this exercise it seems overwhelming or appears to be the size of an elephant. And we say, "How do you eat an elephant? One bite at a time"! Write down now an action step you will take within the next 24 hours to move you closer to your vision.

When I look at a new client, I don't see a struggling business owner. I see a brilliant, capable, intelligent human being that cares and wants to make a difference in this world and leave an enduring legacy. How do you see yourself? Here's one of my favorite quotes, "Aspire to Inspire before you Expire."

Have a great week!

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