Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla) in order to maximize their website results and their visitors experience on the website. We have done this primarily by teaching classes (both formal classes and onsite training) as well as providing a “how to” support role to ensure that the client not only has a great looking and functioning website but the content is easily updated with fresh, up to date and relevant information. This is not only great for website visitors and but also great for Google. Your content on your website determines your search engine and keyword positioning and this determines how many prospects you are reaching (Google is all about the prospect!).
To our delight some of our clients today are absolute experts at managing content on their website. They maximize the opportunity of using their website by having timely information on their site on a continuous basis. They have learned how to use Joomla and each edition they get more sophisticated tool to work with. Quite often their content is integrated with blogs, social media and e-news to maximize the messages reach. Keeping in mind that when a visitors comes (or are drawn) to your website they are generally looking to answer a question and that in essence is what good content does - it answers questions and ultimately leads to an action (a purchase, an inquiry or a phone call).
So What is Content Marketing?
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It has become the “big thing” in internet marketing in 2014 although it has always been very important in our eyes thanks to the creation of great content management systems (Joomla, Wordpress and Drupal). This is great news in our opinion as your website should be clearly ranked by the look, the feel, and the great content on your website. This is also a good shift in the area of search engine optimization that was previously dominated by website manipulation, confusing and questionable internet marketing companies that promised a lot but couldn’t deliver quality prospects.
So how can you start to focus on Content Marketing?
Understanding your website, how to manage and update content and what content you place on your website (both permanent and ongoing content) is a great place to start. Today our sites are very well structured in this department starting with static content and core content (both text, images and multi-media) that tells your visitors about your business, products and services while blogs, social media and e-news get news campaigns and messages out (and generally aim to pull the visitors back to your website). And then it comes down to the quality of your content and frankly that is the area that should have your highest focus.
Excited? Then Join us at our Upcoming Web Content Management Class!
Our upcoming Web Content Management Class is Friday April 26th 2014 at Lebanon Wilson Chamber of Commerce (Upper Conference Room). The class is will be focusing on Joomla 3.X (and 2.X) and this is a great opportunity to find out how your content is structured, what tools you can use directly for Content Marketing and ultimately learn how to use your content management system (which is centered around your editor and media manager).
For more details on this upcoming class and registration information CLICK HERE...
Our next blog will be breaking down Content Marketing and really focusing on what is good content. (its not just sending someone an update – it is what you actually say!)