After a long, tough, dusty, and trying 3 years, N MJ Road is complete and we are “Open for Business” again. Starting on Friday, June 8th and running thru Saturday, June 16th, local merchants are promoting the “Re-Discover North Mt Juliet” promotion featuring MJBINGO.
Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client.
The key to the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples. Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting. Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.
Have you ever fallen victim to Groupthink?
Groupthink occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of the alternatives. Group members try to minimize conflict to reach a consensus decision without critical evaluation of alternative ideas or viewpoints. The primary socially negative cost of groupthink is the loss of individual creativity, uniqueness, and independent thinking.
Over the last few years I have really become very aware of the important connection between a website owner and their website. The arrival of Content Management Systems has provided website owners with the opportunity to update their websites directly and in my opinion (and most importantly) allows the website owner to be an active participant in the process.
There is much said these days about paying very close attention to your competition and about not paying such close attention. It seems like every other day some marketing guru gets up and makes some bold proclamation either way and the average business person who just wants to stay competitive in the first place is left in a quandary as to “what to do.” I myself ascribe to the common sense theory. Here’s the first point of view:
I’d like to make you aware of a new program started recently by the MJ Chamber of Commerce. While we are only a couple of months into this, the emerging Young Professionals are already off and running. Having held their first mixer in March and one just last week, nearly 20 YP’s (Under 40 is the cutoff) attended each one. The folks leading this effort are doing a fantastic job and watching them work as a team is great.
At the start of 2012 we were requested by a client to change their Online Store login requirement from “Username” to “e-mail” so that it would be easier for the client to be able to sign in (or reset their password) without having to remember their username (no one ever forgets their e-mail!).
Herding cats - picture that scenario in your mind and think about what a difficult task that would be if that were your job. Cats are independent, try to be in control of the situation at all times, and definitely don't like to be told what to do! Managing people can be equally as challenging. Substitute the word "people" for "cats" as you practice the following Ten Tips, and you'll be well on your way to successful people management while maintaining your sanity, a sense of humor, and perhaps a shred of your dignity.
Most likely no matter what your interest in Social media you would have heard of the recent purchase of Instagram by Facebook. I suspect the biggest reason we all heard about it was the actual buying price – one billion dollars (Somehow I could imagine Dr. Evil stating that price!).
I had a conversation with a client recently that made me stop and think about my own performance and attitude. Our conversation centered on why some people seem so much more successful than others, and it seems as if a few simple character traits contribute to our overall success:
Mark Twain said “There are lies, damned lies, and statistics.” I heard another version of that the other day which stated that 97.3%...no wait, 87.4%...of all statistics are made up on the spot! So, according to Dave Crenshaw in his book titled, “The Myth of Multitasking,” the 21st century version of Mark Twain’s quote is, “There are lies, damned lies, and multitasking.”
Recently I had a prospect ask me to focus (almost exclusively) on improving their Google Search Engine positioning based on key words and phrases. The belief of the prospect was that you can manipulate results on Google easily and quickly and that regardless of your website (and its design) this methodology (known as Search Engine Optimization) could be implemented very easily.
As we enter a new year and many of our clients are reviewing their websites and marketing plans for 2012 I have found myself repeating this line above in both client and prospect meetings:
It is not “Intent” it is “Content” that Google Ranks your website on.